Nancy Kleppel Consulting

We believe unequivocally in the inherent value of design

WHAT WE DO

Business development is a team sport. We train professionals to recognize opportunities while mobilizing your team to communicate the unique benefits you offer your clients. We are driven by the fact that your success is grounded in delivering consistently excellent design and taking a deliberate strategic approach to defining and pursuing the most compelling clients and projects.

We determine what drives and differentiates your work, enabling you to redefine your brand, leverage and expand your network, set strategic goals, win work in new markets and achieve your fullest potential growth. We clarify, articulate and reinforce your objectives in ways that speak to your clients, the marketplace, and societal values.

The result is effective communication about your services, expertise and accomplishments that resonates within your own organization and beyond.

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SERVICES

We focus on helping you secure your most desired clientele, addressing their aspirations and needs while emphasizing the value you deliver. We integrate your overall business strategy and plan with marketing, business development and outbound communications. We supplement in-house marketing efforts or work directly with firm leadership on an ongoing or project basis. Our services include:

 
 

STRATEGY

  • Strategic planning

  • Growth planning and goal setting

  • Market analysis

  • Market transition planning

  • Leadership transition planning

  • Service delivery optimization

  • Work plan development

MARKETING

  • Marketing program evaluation

  • Proposal strategy, editing and support

  • Comprehensive review, revision, and creation of collateral materials

  • Message development to attract clients, recruit talent, and expand visibility

  • Newsletters, ghostwriting, e-mail/social media campaigns

  • Award submissions

  • Internal/external communications development

  • Development and coordination of PR and outreach

BUSINESS DEVELOPMENT

  • Integration of business development strategy and marketing strategy

  • Targeted research and lead tracking

  • Team building

  • Client relationship development

  • In-depth client satisfaction surveys

  • Networking and Introductions to key contacts

  • Identification of conferences and speaking opportunities

  • Business development and short-list interview training

 

CLIENTS

Our clients work in all disciplines fashioning the built environment, from architecture and engineering design to sustainability and specialty consulting services, to project management, construction and fabrication. 

Since 2002 we have worked with over 75 firms throughout the US and beyond. Our clients include both new and well-established businesses, single and multi office firms with up to 500 employees.

 
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LEADERSHIP

Nancy Kleppel, M. Arch, Associate AIA, Principal

For over 25 years Nancy Kleppel has consistently delivered real, measurable results for professionals that work on the built environment. She began as a practicing architectural designer and shifted focus, serving as Director of Business Development for SOM NY and then, since 2000, as an independent consultant. She understands the particular challenges that firms face in building a design identity, communicating objective value and gaining recognition in a highly competitive environment. As a strategic consultant she brings clarity and focus to that effort.

Nancy is a native New Yorker and holds a B. A. from Brown University and a M. Arch from Harvard University.  

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