We believe unequivocally in the inherent value of design
WHAT WE DO
Business development is a team sport. We train professionals to recognize opportunities while mobilizing your team to communicate the unique benefits you offer your clients. We are driven by the fact that your success is grounded in delivering consistently excellent design and taking a deliberate strategic approach to defining and pursuing the most compelling clients and projects.
We determine what drives and differentiates your work, enabling you to redefine your brand, leverage and expand your network, set strategic goals, win work in new markets and achieve your fullest potential growth. We clarify, articulate and reinforce your objectives in ways that speak to your clients, the marketplace, and societal values.
The result is effective communication about your services, expertise and accomplishments that resonates within your own organization and beyond.
We focus on helping you secure your most desired clientele, addressing their aspirations and needs while emphasizing the value you deliver. We integrate your overall business strategy and plan with marketing, business development and outbound communications. We supplement in-house marketing efforts or work directly with firm leadership on an ongoing or project basis. Our services include:
Growth planning and goal setting
Market transition planning
Leadership transition planning
Service delivery optimization
Work plan development
Marketing program evaluation
Proposal strategy, editing and support
Comprehensive review, revision, and creation of collateral materials
Message development to attract clients, recruit talent, and expand visibility
Newsletters, ghostwriting, e-mail/social media campaigns
Internal/external communications development
Development and coordination of PR and outreach
Integration of business development strategy and marketing strategy
Targeted research and lead tracking
Client relationship development
In-depth client satisfaction surveys
Networking and Introductions to key contacts
Identification of conferences and speaking opportunities
Business development and short-list interview training
Our clients work in all disciplines fashioning the built environment, from architecture and engineering design to sustainability and specialty consulting services, to project management, construction and fabrication.
Since 2002 we have worked with over 75 firms throughout the US and beyond. Our clients include both new and well-established businesses, single and multi office firms with up to 500 employees.
Nancy Kleppel, M. Arch, Associate AIA, Principal
For over 25 years Nancy Kleppel has consistently delivered real, measurable results for professionals that work on the built environment. She began as a practicing architectural designer and shifted focus, serving as Director of Business Development for SOM NY and then, since 2000, as an independent consultant. She understands the particular challenges that firms face in building a design identity, communicating objective value and gaining recognition in a highly competitive environment. As a strategic consultant she brings clarity and focus to that effort.
Nancy is a native New Yorker and holds a B. A. from Brown University and a M. Arch from Harvard University.